SmithWriting Blog

You wouldn’t tell your 85-year-old grandmother to “chillax” any more than you’d tell an urban teen to “mind your Ps and Qs.” It just wouldn’t make sense.

In writing, as in talking, you always have to consider your audience. Only when you know and understand your readers can you communicate effectively with them.

Before writing anything, a professional copywriter will always ask you about your audience. If your organization has survey data or marketing statistics about your audience, that’s great. This information will significantly inform the copy being written for your brochure, direct mailing, letter, whatever.

If you’re not sure about your audience, that’s fine too. Depending on the scope of your project, SmithWriting can conduct interviews and/or focus groups for you. Should you need a more in-depth marketing analysis, we can refer you to some of the best folks in the business.

No one wants to get a one-size-fits-all solicitation. Whether your readers are being asked to donate to your cause or attend your event, they want a message that’s customized and in a language they understand.

Capiche?

Filed by rebecca at 6:00 am under Copywriting