Creative blitz

CreateAthonLast night, Kim and I participated in our second straight CreateAthon—and we had a great time doing so!

What is CreateAthon, you ask? It’s a 24-hour creative blitz during which advertising agencies and design firms around the country work on a pro bono basis for nonprofit organizations. The event was hosted locally by smith&jones, a full-service marketing and advertising agency in Sturbridge, Mass.

We at SmithWriting donated our copywriting services to the cause, drafting a brochure, poster, and ad for an organization that provides free resources to first-time parents under the age of 20. Needless to say, our few hours of volunteering were productive and deeply satisfying (and all the yummy food didn’t hurt!).

Best of luck to the crew at smith&jones, now entering their 21st consecutive hour of creative designing (and probably pouring their 21st cup of coffee!). We know that your eight lucky clients will be thrilled with their new marketing materials!

For more info about CreateAthon—and real-time updates—tune into smith&jones’ blog.

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